Jonot
Jonot
2021
To create a mobile app that helps to get rid of on-site queueing optimizing both, user and service providers' time management. While digitally queueing and geolocated the app will offer users nearby special discounts to efficiently spend their waiting time.
Ui design
web app design
competitive analysis
User Research
Branding
Prototyping
How can we transition queuing from physical to digital spaces, redefining the familiar process by placing emphasis on your time? We aim to introduce a new, efficient queuing system, challenging the traditional approach. What value proposition will resonate strongly enough to change the ingrained habit of waiting in line?
1. Individuals who have queued for services, with priority given to those for whom time is crucial (e.g., single parents, the elderly).
2. Service providers seeking to enhance their queuing systems by collecting data to improve customer service and predict peak hours.
3. Providers looking to fill last-minute cancellations.
We initiated a "Product Sprint" with the client, dedicating three days to analyze existing data, challenge assumptions, and derive insights. Conducting competitive research, we aimed to identify the app's value proposition within its ecosystem. Using the gathered insights, we crafted a user persona and simulated a use case through an iterated user flow, considering real-life situations and the app's target audience context.
Next, we created rough wireframes to visualize the product's functionality, content, and essential features for a top-notch user experience. Our work was guided by UX heuristics, specifically the 10 Usability Heuristics for UI Design, ensuring a robust foundation for the initial concept.
With an initial navigation structure and defined brand elements, we generated UI concepts for testing. Our primary objectives were to assess trust-building elements and understand user behavior during hero search.
For easy access to services, we prioritize "Search" as the primary UI action. Additionally, upon arrival, users can scan the on-site QR code to join the queue swiftly.
We aim to make queuing smart, easy, and enjoyable! By leveraging location data, we provide accurate estimated wait times and might even offer significant discounts for last-minute bookings at nearby businesses while you wait.
Our primary objective is to assist you in managing your time effectively. We keep you informed about every queue update, including if someone drops out. Wondering about your turn? Set a timer or check the app for real-time updates.
