Vilmari Technologies

Two smartphones displaying a car rental app with vehicle options including a Chrysler Pacifica and Mercedes Benz Class G, set against a dark green background.

company

Vilmari Technologies

year

2020

project description

Build a platform that enhances transparency and creates more opportunities in the car rental space, empowering individuals. Eliminate unnecessary fees and unexpected surprises. Now, you can either rent a trusted vehicle for your next business trip or list your own car on our platform, earning a decent return for yourself.

deliverables

Ui design

web app design

competitive analysis

User Research

Branding

Prototyping

Lend your car or rent a car from
people around you.

Three smartphones displaying Vilmari app screens: search form for rental location and dates, car listings with photos and details, and a map view with car location icons in Helsinki, Finland.

the challenge

Efforts to enhance mass mobility with innovations like electric scooters and bikes are commendable but contribute to street congestion. Vilmari takes a unique approach by promoting the use of existing vehicles. We enable individuals to safely rent their cars in a secure, reliable, and transparent environment, prioritizing security.

the users

1. Younger generations unfamiliar with major car rental brands and their lengthy policies.

2. Individuals seeking a simple, smart option to rent personal items for extra income.

3. Those aiming to contribute to sustainable living by avoiding unnecessary purchases.

Woman with a ponytail wearing a gray sweatshirt looking out car window at sunset.

the solution

We aimed to rapidly prototype and validate our ideas and features by regularly presenting them to people. Through weekly meetings, we discussed progress, received team feedback, and reviewed project status internally. Our clear setup involved internal reviews followed by detailed discussions with the development team on project implementation. We continued the validation process through both in-person and remote testing, ensuring our solutions addressed real customer problems. These weekly sessions, whether involving screen prototypes or customer interviews, facilitated quick iteration.

Mobile app screen showing a 2018 Mercedes Benz Class G available for booking in Helsinki with pick-up date 03/11/2019 at 9:00am and return date 05/11/2019 at 11:00am.
Mobile screen showing Vilmari app form step 1 for entering car details: model, year made, color, license plate, number of seats, and car transmission.

Vusual exploration

With a basic navigation structure and defined brand elements, we developed UI concepts and tested them to identify those instilling trust. Our secondary objective was to understand user behavior during the hero search.

Car rental website homepage showing a person driving with a search bar for location, pick-up, and return dates centered.Website homepage with purple background showing car rental service search form for Helsinki, Finland with pick-up and return dates and times.Car rental website homepage showing a search form for location, pick up and return dates with car category browsing options displaying images of various cars.Vilmari car rental website homepage showing search form with location Helsinki, pick up and return dates, and a Search button.

Features: Authentication

We established a secure environment with rigorous authentication to ensure users feel safe during car rental transactions.

User account page showing personal information for Rodrigo Araya Sandoval, including email, phone verification, address, and driver's license status with options to edit and buttons to upload profile picture and verify account.

Features: Helping hand

We offer accessible support through tips and FAQs to ensure users feel supported while adding their car to our platform. We're here to make the process as smooth as possible for you.

Car listing form webpage with fields for model, year, color, license plate, number of seats, car transmission, and pick up location; sidebar tips about filling the form and photographing; smartphone displaying FAQ about verification process.

Features: Search & availability

We added map search and availability status features to help customers quickly find rental options based on their location, especially for urgent needs.

Car rental website interface showing available vehicles and prices per day with a map of car locations in Helsinki, Finland.